Upon becoming a client, we send over a structured questionnaire called an Engagement Brief that allows you to share everything you believe would be beneficial for us to know about your company, people, operations, and objectives.

The kickoff meeting allows the client to meet the team, generating success. We discuss the terms of the agreement, engagement brief, and what you can expect on a weekly basis. We will share with you the project management tools and outline the cadence we will follow.

The Discovery Dive is a detailed examination of all industry, company, and competitive factors that might impact your growth.

Every client benefits from the most comprehensive program of any agency in the industry. This allows us to implement marketing/sales initiatives that work. No Hype, Just Results.

Some of the areas examined are:

• Industry
• Total Addressable Market
• Competition
• Current Traffic Flow Origination
• Website Performance (Desktop & Mobile)
• On-Page SEO
• Technical SEO
• Performance SEO
• Social Media Performance
• Inbound Marketing Performance
• Demand Generation
• Organic Traffic Performance
• Paid Demand Performance
• Lead Nurturing Program
• Influencer Marketing Program
• Email Marketing Performance
• Account-based Marketing Program
• Earned Media
• Public Relations
• Content Marketing
• Event Marketing
• Webinar and Podcast Performance
• Organizational Needs
• Technology Utilization
• Sales Enablement Efforts
• Sales Team Performance

Every aspect of your marketing and sales initiative will be based on your understanding of your target audience. We accomplish this by engaging in a structured buyer persona assessment process. The deliverables are the buyer persona reports. It will ensure that we are targeting your ideal customer profile in a manner that will achieve results.

 This report tells you:

• Priority Initiatives – What problem triggered the search for a solution?

• Success Factors – What do the buyers consider a successful engagement?

• Perceived Barriers – What barriers prevented this buyer from choosing your company?

• Buying Process – Process used to decide whom to purchase from.

• Places of Engagement – Where did they go to investigate a solution to the problem?

• Decision Criteria – What criteria did this buyer use to compare options.

We take a “measure twice cut once” approach by ensuring we understand what marketing campaigns will resonate with your target audience. The Marketing plan is created once we completely understand your client, industry, and competition. We combine our strategist’s decades of experience with AI-driven insights and direction. Our omni-channel comprehensive plan details exactly what campaigns and activities will take place over the next quarter and what we anticipate the results will be. We do our research so we don’t have to guess.

We track and report on hundreds of KPIs each month. We use AI to help collect and analyze these metrics to tell the story of how well your marketing programs are working. They allow us to increase efforts in those programs that are working and refine, adjust, or discard programs that are not. We never have to guess, as numbers do not lie. While we track hundreds of KPIs, we never forget that the only KPIs that matter are increases in customers, revenue, and profitability.